| ชื่อเรื่อง | : | “Blood, Sweat and Gears” World Superbike Championship Round 1 2009, Phillip Island : an online marketing case study |
| นักวิจัย | : | Lewis, Jan. |
| คำค้น | : | Superbikes. , Motorcycle racing , Internet marketing. , Applied research. , 909902 Recreational Services. , 150404 Sport and Leisure Management. , 150502 Marketing Communications. , 150501 Consumer-Oriented Product or Service Development. , 150604 Tourism Marketing. , 950102 Organised Sports. , Motorcycle road racing -- 7Ps of marketing -- Online marketing -- Price tiering |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2552 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/41118 , cqu:5189 |
| ที่มา | : | Lewis, J 2009, '“Blood, Sweat and Gears” World Superbike Championship Round 1 2009, Phillip Island: An Online Marketing Case Study' paper presented at the International Convention and expo Summit 2009: Connecting Asia Today, 18th - 20th May 2009, Hong Kong Polytechnic University. Hong Kong. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings : International Convention and Expo Summit (ICES 2009) : Connect Asia today, 18-20 May 2009, Hong Kong. Hong Kong SAR, China. : The Hong Kong Polytechnic University, 2009. p. 316-336 21 pages Refereed 9789623676496 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The World Superbike Championship is an international motorcycle road racing event conducted in 12 countries over 15 rounds from February to October in 2009. Rounds are mostly held in Europe but fly-away rounds occur in America, Qatar, South Africa and Australia. The seven P’s of service marketing will be used to analyse the online marketing of the first round of the World Superbike Championship for 2009 held in March at Phillip Island, Australia. The analysis is based on the official website for the Phillip Island Circuit website (Phillip Island Circuit, 2009g) together with observational research by the author at the event. |
| บรรณานุกรม | : |
Lewis, Jan. . (2552). “Blood, Sweat and Gears” World Superbike Championship Round 1 2009, Phillip Island : an online marketing case study.
กรุงเทพมหานคร : Central Queensland University, Australia. Lewis, Jan. . 2552. "“Blood, Sweat and Gears” World Superbike Championship Round 1 2009, Phillip Island : an online marketing case study".
กรุงเทพมหานคร : Central Queensland University, Australia. Lewis, Jan. . "“Blood, Sweat and Gears” World Superbike Championship Round 1 2009, Phillip Island : an online marketing case study."
กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print. Lewis, Jan. . “Blood, Sweat and Gears” World Superbike Championship Round 1 2009, Phillip Island : an online marketing case study. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.
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