| ชื่อเรื่อง | : | Co-operative business practices in the competitive leisure destination : lessons from the wine tourism industry in New Zealand |
| นักวิจัย | : | Simpson, Ken. , Bretherton, Phil. |
| คำค้น | : | 710705 Tourism , Tourism , Tourism , Wineries , 150600 Tourism. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/749 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:1183 |
| ที่มา | : | Simpson, K & Bretherton, P 2004, 'Co-operative business practices in the competitive leisure destination: lessons from the wine tourism industry in New Zealand', Managing Leisure, vol. 9, no. 2, pp. 111-123. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Managing leisure. Sheffield UK. : Routledge Taylor & Francis Ltd, 2004. Vol. 9 no. 2 (April 2004), p. 111-123 13 pages Refereed 1360-6719 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The generic management literature on ‘clustering’ among small businesses is centred around the co-operative efforts of firms within single product industries that have a progressively linear production model; there has been comparatively little attention paid to the role of clusters in developing a region, as opposed to the individual firms that conduct business in that region. This paper uses a case study of the wine tourism industry in New Zealand to examine some of the ways in which small firms may co-operate in establishing a regional image and branding, while remaining competitive in terms of their individual product lines. The main conclusion is that the clustering concept offers significant advantages to participating firms but that co-ordinated leadership is an essential component of long-term success. |
| บรรณานุกรม | : |
Simpson, Ken. , Bretherton, Phil. . (2547). Co-operative business practices in the competitive leisure destination : lessons from the wine tourism industry in New Zealand.
กรุงเทพมหานคร : Central Queensland University, Australia. Simpson, Ken. , Bretherton, Phil. . 2547. "Co-operative business practices in the competitive leisure destination : lessons from the wine tourism industry in New Zealand".
กรุงเทพมหานคร : Central Queensland University, Australia. Simpson, Ken. , Bretherton, Phil. . "Co-operative business practices in the competitive leisure destination : lessons from the wine tourism industry in New Zealand."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Simpson, Ken. , Bretherton, Phil. . Co-operative business practices in the competitive leisure destination : lessons from the wine tourism industry in New Zealand. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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