| ชื่อเรื่อง | : | Idle resources towards a conceptual framework |
| นักวิจัย | : | Shingi, Prakash. , Leng, Lim Wan. |
| คำค้น | : | Industrial capacity. , Capacity management -- Idle capacity |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/9993 , cqu:973 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:973 |
| ที่มา | : | Shingi, P. M, & Leng, L. W 2006, 'Idle resources: towards a conceptual framework ', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:973 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The concept and importance of idle capacity has undergone significant changes since the beginning of twentieth century. Idle capacity as a measure of productive inefficiency, the notion which dominated the field for six decades, has given way to notions of idle capacity as a measure of sales and marketing inefficiency. Renewed interest in the subject is the result of turbulent times associated with globalization processes, which are prompting managers to eliminate non-value added activities. This paper reviews emerging conceptions of idle capacity in providing goods and services, and develops a conceptual framework to focus on generalizable contributors to idle capacity. Following on, the paper also explores the strategic role that idle capacity can play to build customer relationships and loyalty. |
| บรรณานุกรม | : |
Shingi, Prakash. , Leng, Lim Wan. . (2549). Idle resources towards a conceptual framework.
กรุงเทพมหานคร : Central Queensland University, Australia. Shingi, Prakash. , Leng, Lim Wan. . 2549. "Idle resources towards a conceptual framework".
กรุงเทพมหานคร : Central Queensland University, Australia. Shingi, Prakash. , Leng, Lim Wan. . "Idle resources towards a conceptual framework."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Shingi, Prakash. , Leng, Lim Wan. . Idle resources towards a conceptual framework. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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