| ชื่อเรื่อง | : | Business model and marketing strategies in the wellness industry (nutrition and healthy lifestyle sectors) / |
| นักวิจัย | : | Baker, Judy. , Jackson, John, |
| คำค้น | : | Health. , 720401 Marketing , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , TBA. , Health promotion , Health , Lifestyles. , Medical economics. , Wellness -- Business model -- Marketing -- Strategy -- Nutrition -- Health -- Lifestyle |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/15898 , cqu:3003 |
| ที่มา | : | Baker, J & Jackson, A 2004, 'Business model and marketing strategies in the wellness industry (nutrition and healthy lifestyle sectors)', paper presented at Academy of Marketing Conference., Cheltenham UK. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Virtue in marketing proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School. Gloustershire, UK. : University of Gloucestershire & Academy of Marketing & Academy of Marketing, 2004. p. 1-9 9 pages Refereed 1861741480 9781861741486 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper provides some background on the wellness industry and its nutrition and healthy lifestyle sectors. Four different specialist businesses in the sector were investigated. The concepts of 'the business model' and 'strategic innovation' are shown to be valuable marketing tools in this Industry if properly applied with all three component parts: careful targeting and focusing on the best customer segments; product offerings that offer excellent value to them; and economic and operational processes that are best able to deliver core business profits. In addition, the vision and central role of the firm's entrepreneurs, and the strategic complexity and inimitability of their business model, were also found to be very important, suggesting a five-legged stool model for successful marketing strategies in this industry. |
| บรรณานุกรม | : |
Baker, Judy. , Jackson, John, . (2547). Business model and marketing strategies in the wellness industry (nutrition and healthy lifestyle sectors) /.
กรุงเทพมหานคร : Central Queensland University, Australia. Baker, Judy. , Jackson, John, . 2547. "Business model and marketing strategies in the wellness industry (nutrition and healthy lifestyle sectors) /".
กรุงเทพมหานคร : Central Queensland University, Australia. Baker, Judy. , Jackson, John, . "Business model and marketing strategies in the wellness industry (nutrition and healthy lifestyle sectors) /."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Baker, Judy. , Jackson, John, . Business model and marketing strategies in the wellness industry (nutrition and healthy lifestyle sectors) /. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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