| ชื่อเรื่อง | : | Quality management factors and marketing performance : an empirical investigation of their relationship |
| นักวิจัย | : | Sharma, Bishnu. , Gadenne, David. |
| คำค้น | : | 720499 Management and productivity issues not elsewhere classified. , 350210 Quality Management. , TBA. , 910499 Management and Productivity not elsewhere classified. , 9104 Management and Productivity. , 91 Economic Framework. , 150313 Quality Management. , 1503 Business and Management. , 15 Commerce, Management, Tourism and Services. , Quality control. , Consumer satisfaction. , Marketing. , Customer satisfaction -- Competitive position -- Quality management factors |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/24119 , cqu:3768 |
| ที่มา | : | Sharma, B & Gadenne, D 2005, 'Quality management factors and marketing performance: an empirical investigation of their relationship', in Hyland, P & Stewart, G (eds) Papers of the 3rd ANZAM Operations Management Symposium, 12-14 June 2005, Yeppoon, Australia / hosted by School of Management, Faculty of Business and Law, Central Queensland University, Rockhampton, pp. 234-245. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Papers of the 3rd ANZAM Operations Management Symposium, 12-14 June 2005, Yeppoon, Australia / hosted by School of Management, Faculty of Business and Law, Central Queensland University, Rockhampton ; edited by Paul Hyland and Gordon Stewart. Rockhampton, Qld . : Australian and New Zealand Academy of Management, 2005. p. 234-245 12 pages Refereed 1921047011 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study investigates the relationship between quality management (QM) factors and marketing performance particularly customer satisfaction and business competitive position. The study also explores the relationship between quality management factors and overall business performance. The findings of this study suggest that operational marketing improvement and employee training are significantly associated with customer satisfaction, whereas top management philosophy, measurement and open organisation are associated with business competitive position. The results also suggest that overall business performance is associated with top management philosophy, measurement and open organisation, and operational marketing improvement. In conducting this study, a mail survey approach was used and the findings of this study are based on the responses received from Queensland businesses. |
| บรรณานุกรม | : |
Sharma, Bishnu. , Gadenne, David. . (2548). Quality management factors and marketing performance : an empirical investigation of their relationship.
กรุงเทพมหานคร : Central Queensland University, Australia. Sharma, Bishnu. , Gadenne, David. . 2548. "Quality management factors and marketing performance : an empirical investigation of their relationship".
กรุงเทพมหานคร : Central Queensland University, Australia. Sharma, Bishnu. , Gadenne, David. . "Quality management factors and marketing performance : an empirical investigation of their relationship."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Sharma, Bishnu. , Gadenne, David. . Quality management factors and marketing performance : an empirical investigation of their relationship. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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