| ชื่อเรื่อง | : | Broadening the boundaries of marketing yet again : cavalier surveying or a paradoxical gold mine? |
| นักวิจัย | : | Jackson, A. John. |
| คำค้น | : | 720401 Marketing. , 350204 Marketing and Market Research. , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , Marketing. , Market surveys. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/24342 , cqu:3806 |
| ที่มา | : | Jackson, J 2005, 'Broadening the boundaries of marketing yet again - cavalier surveying or a paradoxical gold mine?', paper presented at Australian & New Zealand Marketing Academy (ANZMAC) Conference 2005: Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Australian & New Zealand Marketing Academy (ANZMAC) Conference 2005 : Broadening the Boundaries, 05-07 Dec 2005, Fremantle, Western Australia. Perth. : ANZMAC, 2005 p. 36-41 6 pages Refereed 064645546X , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Marketing’s ‘boundaries’ have been defined, disputed, broadened, tightened and re-defined in varying permutations over the years. The motives have ranged from attempts to keep up with social and technological change to improving operational definitions, and even to establishing distinctive consultancy positioning. Some have argued that this broadening has been to the detriment of ‘true’ marketing, essentially the result of cavalier ‘surveying’. An alternative metaphor that could be used is that a potential gold mine is exposed within the paradoxes inherent in this process. This paper focuses on the relevance and possible usefulness to marketing’s boundaries of accepting, confronting or transcending paradox, as well as utilising the paradoxes or learning, organising and belonging. |
| บรรณานุกรม | : |
Jackson, A. John. . (2548). Broadening the boundaries of marketing yet again : cavalier surveying or a paradoxical gold mine?.
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . 2548. "Broadening the boundaries of marketing yet again : cavalier surveying or a paradoxical gold mine?".
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. . "Broadening the boundaries of marketing yet again : cavalier surveying or a paradoxical gold mine?."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Jackson, A. John. . Broadening the boundaries of marketing yet again : cavalier surveying or a paradoxical gold mine?. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
|
ridm@nrct.go.th ระบบคลังข้อมูลงานวิจัยไทย รายการโปรดที่คุณเลือกไว้
