| ชื่อเรื่อง | : | 'Just txt me' : an empirical study of consumer behaviour in the youth market |
| นักวิจัย | : | Dobele, Angela. , Bretherton, Phil. , Hyland, P. (Paul) |
| คำค้น | : | 720401 Marketing. , 350204 Marketing and Market Research. , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 1505 Marketing. , 15 Commerce, Management, Tourism and Services. , Consumer behavior. , Young consumers. , Telecommunicaton. , Marketing. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/24547 , cqu:3845 |
| ที่มา | : | Dobele, A, Bretherton, P & Hyland, P 2005, ''Just txt me' : an empirical study of consumer behaviour in the youth market', paper presented at Academy of Marketing Conference, Dublin. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Academy of Marketing conference. Dublin. : Academy of Marketing, 2005. p.1-12 12 pages Refereed , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper discusses exploratory research into understanding the consumer decision process of young people, with particular attention to telecommunications companies. The importance of this age group to marketers and businesses is explored, consumer decision processes discussed and the effectiveness of current telecommunications branding strategies within this market is presented. The contribution of this paper is to identify the twofold implications for marketing managers and businesses. Firstly, marketers will need to adapt the delivery of marketing messages, from the traditional to an interactive online world where advertising is viewed as an intrusion. Secondly, marketing messages need to be less about a specific brand or individual product and instead, provide opportunities for interactive communication through the online medium. |
| บรรณานุกรม | : |
Dobele, Angela. , Bretherton, Phil. , Hyland, P. (Paul) . (2548). 'Just txt me' : an empirical study of consumer behaviour in the youth market.
กรุงเทพมหานคร : Central Queensland University, Australia. Dobele, Angela. , Bretherton, Phil. , Hyland, P. (Paul) . 2548. "'Just txt me' : an empirical study of consumer behaviour in the youth market".
กรุงเทพมหานคร : Central Queensland University, Australia. Dobele, Angela. , Bretherton, Phil. , Hyland, P. (Paul) . "'Just txt me' : an empirical study of consumer behaviour in the youth market."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Dobele, Angela. , Bretherton, Phil. , Hyland, P. (Paul) . 'Just txt me' : an empirical study of consumer behaviour in the youth market. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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