| ชื่อเรื่อง | : | Spiritual journey to Hajj : Australian and Pakistani experience and expectations |
| นักวิจัย | : | Haq, Farooq. , Jackson, A. John. |
| คำค้น | : | Applied research. , 900302 Socio-Cultural Issues in Tourism. , 909999 Commercial Services and Tourism not elsewhere classified. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150604 Tourism Marketing. , 159999 Commerce, Management, Tourism and Services not elsewhere classified. , Muslim pilgrims and pilgrimages. , Tourism , Spirituality -- Tourism -- Hajj -- Marketing -- Islam -- Pakistani Muslim -- Australian Muslim |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2552 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/27616 , http://dx.doi.org/10.1080/14766080902815155. , cqu:4224 |
| ที่มา | : | Haq, F & Jackson, J 2009, 'Spiritual journey to Hajj: Australian and Pakistani experience and expectations', Journal of Management, Spirituality & Religion, vol. 6, no. 2, pp. 141-156. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Journal of management, spirituality & religion. Abingdon, Oxforshire, UK. : Routledge Taylor & Francis Group, 2009. Vol. 6, No. 2 (June 2009), p. 141-156 16 pages Refereed 1476-6086 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper explores and examines the interesting and important phenomenon of Hajj from a marketing strategy and ethnographic perspective. There has been little academic qualitative research from a marketing strategy perspective on Hajj (once a year Muslim pilgrimage to Mecca), examining the perceptions of Muslims going on this significant spiritual journey. This paper also attempts to contribute to the theory on spiritual tourism and journeys and the marketing of spiritual tourism, by focusing on Hajj as both an outstanding spiritual journey and a product/service. |
| บรรณานุกรม | : |
Haq, Farooq. , Jackson, A. John. . (2552). Spiritual journey to Hajj : Australian and Pakistani experience and expectations.
กรุงเทพมหานคร : Central Queensland University, Australia. Haq, Farooq. , Jackson, A. John. . 2552. "Spiritual journey to Hajj : Australian and Pakistani experience and expectations".
กรุงเทพมหานคร : Central Queensland University, Australia. Haq, Farooq. , Jackson, A. John. . "Spiritual journey to Hajj : Australian and Pakistani experience and expectations."
กรุงเทพมหานคร : Central Queensland University, Australia, 2552. Print. Haq, Farooq. , Jackson, A. John. . Spiritual journey to Hajj : Australian and Pakistani experience and expectations. กรุงเทพมหานคร : Central Queensland University, Australia; 2552.
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