| ชื่อเรื่อง | : | Trends in investor relations treating investors as customers? |
| นักวิจัย | : | Bouvain, Petra. , Chen, Stephen. |
| คำค้น | : | Stockholders. , Corporation reports. , Investor relations -- Shareholders -- Investors -- Branding -- Corporate reporting |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/8568 , cqu:669 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:669 |
| ที่มา | : | Bouvain, P, & Chen, S 2006 'Trends in investor relations: treating investors as customers?', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:669 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Many companies now treat shareholders as another customer group and apply marketing principles to investor relations; this is broadening the boundaries of traditional marketing thinking. There has been a shift from a transaction approach to a relationship approach in marketing (Gronross, 1994, Vargo & Lusch, 2004) as well as towards a more integrated approach to marketing communication (Schultz & Kitchen, 2000), however investor relations are in many cases still seen as separate from the “mainstream” marketing. This paper looks at the factors in the business environment that are changing the role of investor relations in companies, the various investor relations instruments and the increasing role that the Internet plays in treating investors as customers. |
| บรรณานุกรม | : |
Bouvain, Petra. , Chen, Stephen. . (2549). Trends in investor relations treating investors as customers?.
กรุงเทพมหานคร : Central Queensland University, Australia. Bouvain, Petra. , Chen, Stephen. . 2549. "Trends in investor relations treating investors as customers?".
กรุงเทพมหานคร : Central Queensland University, Australia. Bouvain, Petra. , Chen, Stephen. . "Trends in investor relations treating investors as customers?."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Bouvain, Petra. , Chen, Stephen. . Trends in investor relations treating investors as customers?. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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