| ชื่อเรื่อง | : | Reach far criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment |
| นักวิจัย | : | Harker, Debra. , Harker, Michael. |
| คำค้น | : | Obesity. , Advertising -- Social marketingD -- Obesity -- Intervention strategies |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/9006 , cqu:768 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:768 |
| ที่มา | : | Harker, D, & Harker, M 2006, 'Reach far: criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:768 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | People around the world are getting fatter; in 2000, for the first time in human history, the number of overweight people in the world equalled the number of underfed, with 1.1 billion in each group. However, informed observers and researchers know that childhood obesity is the real problem to be tackled as research has shown that childhood obesity tracks with fidelity into adulthood. This paper provides a review of the obesogenic environment and presents a framework which seeks to improve the potential success of intervention strategies specifically in the obesogenic environment. A thorough discussion and analysis of the key issues is provided throughout the paper, which concludes with eight criteria to assist social marketers in developing potentially useful intervention strategies in this area. |
| บรรณานุกรม | : |
Harker, Debra. , Harker, Michael. . (2549). Reach far criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment.
กรุงเทพมหานคร : Central Queensland University, Australia. Harker, Debra. , Harker, Michael. . 2549. "Reach far criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment".
กรุงเทพมหานคร : Central Queensland University, Australia. Harker, Debra. , Harker, Michael. . "Reach far criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Harker, Debra. , Harker, Michael. . Reach far criteria to improve the effectiveness of social marketing intervention strategies in the obesogenic environment. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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