| ชื่อเรื่อง | : | Use of strategic alliance along the wine industry value chain |
| นักวิจัย | : | Bretherton, Phil. |
| คำค้น | : | Wineries , Not a CQU Research Flagship , 720401 Marketing , 350299 Business and Management not elsewhere classified , Strategic alliances (Business) , Value added. , Strategic alliances -- Value chain -- Qualitative research -- Competitive advantage. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/7799 , 1 921047 34 8 , , cqu:440 , |
| ที่มา | : | Bretherton, P 2006, 'Use of strategic alliance along the wine industry value chain', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", Yeppoon, Qld. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Lindfield, NSW : Australian and New Zealand Academy of Management, 2006 p.1-11 11 pages Refereed 1921047348 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This research looks at the use of strategic alliances along the value chain to achieve competitive advantage by securing access to resources and capabilities. Collaboration delivers a range of advantages, including access to resources, technologies and skills, ability to enter new markets, reduction of risk and spreading of costs. The propensity to enter into strategic alliances is influenced by firm, industry and environmental characteristics. The research is based on case studies of twelve New Zealand wineries, examining how strategic alliances are being used along the value chain. The analysis shows that it is essential to own the majority of key resources and capabilities if superior performance is to be achieved. |
| บรรณานุกรม | : |
Bretherton, Phil. . (2549). Use of strategic alliance along the wine industry value chain.
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. . 2549. "Use of strategic alliance along the wine industry value chain".
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. . "Use of strategic alliance along the wine industry value chain."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Bretherton, Phil. . Use of strategic alliance along the wine industry value chain. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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