| ชื่อเรื่อง | : | Trust in the context of strategic alliances |
| นักวิจัย | : | Bretherton, Phil. , O'Loughlin, Jennifer. |
| คำค้น | : | Management. , TBA , 720403 Management , 350299 Business and Management not elsewhere classified , Relationship marketing. , Strategic alliances (Business) , Relationship marketing -- Trust -- Strategic alliances -- Drivers -- Antecedents -- Development -- Qualitative methodology. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/7789 , 1904750494 , , cqu:438 , |
| ที่มา | : | Bretherton, P & O'Loughlin, J 2006, 'Trust in the context of strategic alliances', Academy of marketing conference, London, Middlesex University Press. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of Academy of Marketing Conference. London, UK. : Middlesex University Press, 2006. 13 pages Refereed 1904750494 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This paper explores the phenomenon of trust and its significance in the context of strategic alliances. Following a discussion of the literature, exploratory, qualitative case study based research is presented in order to develop an improved understanding of the phenomenon. The findings of the study show that trust plays a significant role in strategic alliances, being used as a risk reduction strategy as alliances are initiated. An extensive list of antecedents proposed in the literature is supported as are three levels of development. The paper’s contribution lies in the development of an extended model of trust, its drivers, antecedents and levels and how these influence subsequent perceptions. |
| บรรณานุกรม | : |
Bretherton, Phil. , O'Loughlin, Jennifer. . (2549). Trust in the context of strategic alliances.
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. , O'Loughlin, Jennifer. . 2549. "Trust in the context of strategic alliances".
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. , O'Loughlin, Jennifer. . "Trust in the context of strategic alliances."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Bretherton, Phil. , O'Loughlin, Jennifer. . Trust in the context of strategic alliances. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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