| ชื่อเรื่อง | : | Turning customers into employees research in progress |
| นักวิจัย | : | Romm Livermore, Celia T., 1954- , Farag, Neveen Awad. , Oliver, David John. , Sultan, Arif. |
| คำค้น | : | Web sites. , TBA , 700299 , 280199 Information Systems not elsewhere classified , Business , Self-service -- Web-based |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/6970 , , cqu:181 , |
| ที่มา | : | Romm Livermore, Celia, Farag, Neveen Awad, Oliver, Dave and Sultan, Arif 2006, 'Turning customers into employees – research in progress', 7th Global Information Technology Management World conference, 11-13 June 2006, Global Information Technology Management Association (GITMA), Greensboro, NC. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Global Information Technology Management World Conference Greensboro, NC. : Global Information Technology Management Association (GITMA), 2006. 4 pages , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This conceptual paper discusses the emerging phenomenon of turning customers into partial employees of companies. In order to study this phenomenon, we intend to look at how companies’ websites are used as a means for transforming aspects of the service experience that used to be performed by employees into aspects that are now performed by customers through interaction with the company’s website. Following a review of the literature, we proceed to describe the development of an instrument that measures the process of Turning Customers Into Employees (TCIE) via content analysis of companies’ websites. We describe the methodology that we intend to use to develop the TCIE instrument in some detail. We conclude the paper by outlining directions for future research that emanate from this preliminary investigation. |
| บรรณานุกรม | : |
Romm Livermore, Celia T., 1954- , Farag, Neveen Awad. , Oliver, David John. , Sultan, Arif. . (2549). Turning customers into employees research in progress.
กรุงเทพมหานคร : Central Queensland University, Australia. Romm Livermore, Celia T., 1954- , Farag, Neveen Awad. , Oliver, David John. , Sultan, Arif. . 2549. "Turning customers into employees research in progress".
กรุงเทพมหานคร : Central Queensland University, Australia. Romm Livermore, Celia T., 1954- , Farag, Neveen Awad. , Oliver, David John. , Sultan, Arif. . "Turning customers into employees research in progress."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Romm Livermore, Celia T., 1954- , Farag, Neveen Awad. , Oliver, David John. , Sultan, Arif. . Turning customers into employees research in progress. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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