Can quantum theory be seen as a special case of a more general probabilistic theory, as classical theory is a special case of the quantum one? We study here the class of generalized probabilistic theories defined by the order of interference they exhibit as proposed by Sorkin. A simple operational argument shows that the theories require higher-order tensors as a representation of physical states. For the third-order interference we derive an explicit theory of 'density cubes' and show that quantum theory, i.e. theory of density matrices, is naturally embedded in it. We derive the genuine non-quantum class of states and non-trivial dynamics for the case of a three-level system and show how one can construct the states of higher dimensions. Additionally to genuine third-order interference, the density cubes are shown to violate the Leggett–Garg inequality beyond the quantum Tsirelson bound for temporal correlations.