| ชื่อเรื่อง | : | Measuring differentials in communication research : issues with multicollinearity in three methods |
| นักวิจัย | : | Rosenthal, Sonny |
| คำค้น | : | DRNTU::Social sciences::Communication::Communication theories and models. |
| หน่วยงาน | : | Nanyang Technological University, Singapore |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2556 |
| อ้างอิง | : | Rosenthal, S. (2013). Measuring differentials in communication research : issues with multicollinearity in three methods. Communication methods and measures, 7(2), 106-125. , http://hdl.handle.net/10220/18828 , http://dx.doi.org/10.1080/19312458.2013.789837 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Communication methods and measures |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Models of communication processes sometimes require the computation of the difference between two variables. For example, information insufficiency is the difference between what people know and what they think they need to know about an issue, and it can motivate information seeking and processing. Common methods that compute this differential may bias model estimates as a function of the correlation between the differentiated variables and other variables in the model. This article describes Cohen and Cohen’s (1983) analysis of partial variance for computing differentials, and analyzes simulated data in order to contrast that method with two alternative methods. The discussion recommends the use of the Cohen and Cohen method in other areas of communication research, such as studies of third-person perception. |
| บรรณานุกรม | : |
Rosenthal, Sonny . (2556). Measuring differentials in communication research : issues with multicollinearity in three methods.
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Rosenthal, Sonny . 2556. "Measuring differentials in communication research : issues with multicollinearity in three methods".
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Rosenthal, Sonny . "Measuring differentials in communication research : issues with multicollinearity in three methods."
กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2556. Print. Rosenthal, Sonny . Measuring differentials in communication research : issues with multicollinearity in three methods. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2556.
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