| ชื่อเรื่อง | : | Feedback as "shadow of the present" : an alternative to reputation systems for e-marketplaces. |
| นักวิจัย | : | Li, Qin. , Zhang, Jie. , Martin, Keith. |
| คำค้น | : | DRNTU::Engineering::Computer science and engineering. |
| หน่วยงาน | : | Nanyang Technological University, Singapore |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | Li, Q., Zhang, J., & Martin, K. (2012). Feedback as "Shadow of the Present": An Alternative to Reputation Systems for E-marketplaces. 2012 IEEE 11th International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom), 334-341. , http://hdl.handle.net/10220/16740 , http://dx.doi.org/10.1109/TrustCom.2012.160 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | - |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | A reputation system is a common approach to induce sellers' good conduct in an e-marketplace, where feedback about a seller will be used by a potential future buyer to decide whether to conduct a transaction with the seller. However, reputation systems suffer from some inherent problems. We propose a novel approach that changes the fundamental role of feedback - the impact of feedback is exerted only to the transaction that the feedback is obtained from, but not future transactions. Consequently, some inherent problems of reputation systems no longer apply in our scheme. Our approach thus offers an alternative to traditional reputation systems, to induce sellers' good conduct. |
| บรรณานุกรม | : |
Li, Qin. , Zhang, Jie. , Martin, Keith. . (2555). Feedback as "shadow of the present" : an alternative to reputation systems for e-marketplaces..
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Li, Qin. , Zhang, Jie. , Martin, Keith. . 2555. "Feedback as "shadow of the present" : an alternative to reputation systems for e-marketplaces.".
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Li, Qin. , Zhang, Jie. , Martin, Keith. . "Feedback as "shadow of the present" : an alternative to reputation systems for e-marketplaces.."
กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2555. Print. Li, Qin. , Zhang, Jie. , Martin, Keith. . Feedback as "shadow of the present" : an alternative to reputation systems for e-marketplaces.. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2555.
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