| ชื่อเรื่อง | : | Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand. |
| นักวิจัย | : | Lin, Trisha T. C. |
| คำค้น | : | DRNTU::Social sciences. |
| หน่วยงาน | : | Nanyang Technological University, Singapore |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | Lin, T. T. C. (2012). Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand. Environmental communication : a journal of nature and culture, 6(2), 193-211. , http://hdl.handle.net/10220/16222 , http://dx.doi.org/10.1080/17524032.2012.662162 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Environmental communication : a journal of nature and culture |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This case study investigates cross-platform framing process and framing alignment strategies of the world famous elephant conservation NGO. It examines how the intercultural adaptation facilitates the frame transformation against entrenched domesticated elephant traditions in Thailand. Besides web observation, this study conducted two field trips to interview the NGO staff and conservation experts, and observed human–elephant interaction. Enhancing the understanding of ecotourism, this study expands the framing theory by incorporating cross-platform and cross-cultural adaptation factors and provides insights of an effective Asian ecotourism model which transcends cultural differences and overcomes resistance by disseminating culturally sensitive and integrated framing strategies through various communication channels. |
| บรรณานุกรม | : |
Lin, Trisha T. C. . (2555). Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand..
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Lin, Trisha T. C. . 2555. "Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand.".
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Lin, Trisha T. C. . "Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand.."
กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2555. Print. Lin, Trisha T. C. . Cross-platform framing and cross-cultural adaptation : examining elephant conservation in Thailand.. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2555.
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