To maintain a competitive advantage to the large number of engineers produced by economic giants China and India, Singapore needs to produce engineers with an added dimension – engineers with creative minds. There has been constant restructuring of Singapore’s education system to produce a workforce that can create knowledge and technology. The stress on creativity and innovation has become a key initiative in educating its young. This paper studies the creative media experience offered to its engineering undergraduates in a media literacy elective course introduced at the Nanyang Technological University. Highlighted are the rationale, approaches and delivery of this course. It discusses the outcomes based on the students’ performance and examines whether media experience can benefit engineers’ creative minds. It ends on the implications of media literacy on its graduates.