Thesis (Ph.D.)--Chulalongkorn University, 2009

This study investigated the effectiveness of the Tailored Goal Oriented Community Brief Intervention Model (TGCBI) to reduce alcohol consumption among moderate drinkers. Two high risk drinking prevalence communities (Nong-Na and Bua-Choom, in Lopburi province) took part in the study (the Bua-Choom community serving as the control). Subjects were 97 volunteer moderate drinkers, aged 19-65 years (47 from Nong-Na and 50 from Bua- Choom). TGCBI consisted of four sessions over two months. Alcohol consumption (drinking frequency, heavy drinking frequency, daily average alcohol and intensity of drinking) was assessed before intervention and at one, three and six month follow-up. Observed change on these ,measures was assessed using repeated measures general linear regression model and linear regression. The intervention community was associated with relatively great (statistically significant) in drinking frequency, heavy drinking frequency, daily average alcohol at all follow-up points. In contrast, there were averaged increases in drinking frequency, heavy drinking frequency and daily averaged alcohol consumption among the Bua-Choom group at all follow-up points. This TGCBI is empirically validated in this study, supporting further developmental work