This research, using the survey method, aimed to study 1) economic value of Red-Wiskered Bulbul’s caring process 2) factors effected on economic value of Red- Wiskered Bulbul’s caring process 3) problems and barrier on Red - Wiskered Bulbul’s caring process . The areas of the study were 19 Amphur of Suratthani Province. The 384 people who care for the birds were selected by accidental sampling, the 79 bird equipment and food shops, the 50 bird competition fields and two bird farms were selected by purposive sampling. Data was collected by quantitative questionnaires consisting of 1) personal data 2) the revenue and expenses by supply chain and value chain frame work. The qualitative methods; 1) focus group interview 2) supply chain and value chain frame work interview 3) The problem and the barrier in Red-Wiskered Bulbul’s caring process. Data was analyzed by comparing between the revenue and expenses to show the net profit margin. The qualitative data was analysis by content analysis The result revealed that: finding the sample 384 people and birds in the study 2,734. The birds were bought 98.6 %, the price of the major of birds are 5,000 baht, the highest were 50,000 baht. The total cost of the birds is 17,527,000 baht, the average is 1,752,700 baht/year ( the bird can survival and competition 10 years) The economic value of Red-Wiskered Bulbul’s caring process were separated analysis in 3 parts 1.1) The process of caring for the bird, competition and sale after competition in 1 year makes a net profit margin of 2,362,176 baht. 1.2) The value from the factors related with birds caring process:. can create a total revenue 30.87 %, the highest revenue is 90.00 % from Saba (Klauw hin). The competition birds business create a lowest revenue 12.20 %. 1.3) The process of breeding in 3 years, the last breeding of 2 pairs of bird can produce 4,394 pairs kid bird, named NOK 95, only 7 day-olds can be sold for 15,000 baht, the revenue is 65,910,000 baht and the expenses are 14,585,340 baht, the net benefit margin is 51,324,660 baht, average in 1 year is 17,108,220 baht. 2) The related economic factors affecting the value were 2.1) The Law 2.1.1) The Act of Preservation and Protection of a Wildlife Animal 1992, prohibited wildlife animal trade 2.1.2) Agricultural Ministerial regulation 2003 stated that; Allow to breeding Red-Wiskered Bulbul’s for the trading 2.2) The rainy season in 6 months, the birds become weak. 2.3) The bird from breeding were not well known because it slowly sings in bird competitions 2.4) The birds from breeding are high priced. 2.5) The