| ชื่อเรื่อง | : | The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang |
| นักวิจัย | : | Khoo, Gim Hoon |
| คำค้น | : | P87-96 Communication. Mass media |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | http://eprints.usm.my/44822/1/KHOO%20GIM%20HOON.pdf , Khoo, Gim Hoon (2012) The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang. Masters thesis, Universiti Sains Malaysia. |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://eprints.usm.my/44822/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This is a case study on the roles public relations practitioners enact in the hotel industry. The roles of 23 practitioners were studied using Broom’s (1982) 24-item role typology. The factors influencing practitioners’ role enactment were also investigated. The study employs the survey method and in-depth interview. A survey was conducted to collect data using the purposive sampling method. In January 2009, survey questionnaires were distributed to practitioners in the hotel industry in Penang. Descriptive statistics were used to analyse the data. |
| บรรณานุกรม | : |
Khoo, Gim Hoon . (2555). The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Khoo, Gim Hoon . 2555. "The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Khoo, Gim Hoon . "The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2555. Print. Khoo, Gim Hoon . The Practice Of Public Relations In Malaysia : A Case Study On The Roles Of Public Relations Practitioners In The Hotel Industry In Penang. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2555.
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