| ชื่อเรื่อง | : | The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia |
| นักวิจัย | : | Goh, Kai Ning |
| คำค้น | : | HF5001-6182 Business |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2557 |
| อ้างอิง | : | http://eprints.usm.my/44376/1/GOH%20KAI%20NING.pdf , Goh, Kai Ning (2014) The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia. Masters thesis, Universiti Sains Malaysia. |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://eprints.usm.my/44376/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This study examines the purchasing of hybrid cars in Penang, Malaysia by understanding the factors which influence the consumers’ purchase intention. Hybrid cars refers to a car which uses two or more distinct power sources to move. A hybrid car is also known as hybrid-electric vehicles (HEV) which is using an internal combustion engine with an electric motor. The importance of adopting a hybrid car has been gaining public attention due to its environmental conservation property as well as its fuel efficiency. However, studies which relates to the public perception on government policy, environmentalism as well as perceived value and perceived risk of this new technology product in Malaysia is less explored. |
| บรรณานุกรม | : |
Goh, Kai Ning . (2557). The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Goh, Kai Ning . 2557. "The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Goh, Kai Ning . "The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2557. Print. Goh, Kai Ning . The Determinants For Purchase Intention Of Hybrid Cars In Penang, Malaysia. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2557.
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