| ชื่อเรื่อง | : | Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia |
| นักวิจัย | : | Lau , Pei Mey |
| คำค้น | : | TH1-9745 Building construction |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf , Lau , Pei Mey (2011) Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia. PhD thesis, Universiti Sains Malaysia. |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://ezproxy.usm.my/login?url=http ://ethesis.usm.my/jspui , http://eprints.usm.my/41919/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors. |
| บรรณานุกรม | : |
Lau , Pei Mey . (2554). Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Lau , Pei Mey . 2554. "Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Lau , Pei Mey . "Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2554. Print. Lau , Pei Mey . Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2554.
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