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Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.
นักวิจัย : Haron, Mahmod Sabri
คำค้น : HD28-70 Management. Industrial Management
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2559
อ้างอิง : Haron, Mahmod Sabri (2016) Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area. Technical Report. Universiti Sains Malaysia.
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://eprints.usm.my/36824/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Flood is one of the most common natural disasters across the globe, jeopardising settlements along the floodplains and being considered a continued hazard for humanity. Malaysia is no exception due to its annual experience with flood during the monsoon season. Looking at the country's geographical location, most flood occurrences are natural resulting from the local tropical wet season that are characterised by heavy regular rainfall approximately during the period of October to March. The most recent incidence of flood disaster was considered the worst unexpected natural disaster in the country. Kelantan, Terengganu and Pahang were the three states which were hit the most, followed by Perak, Johor and Sabah.

บรรณานุกรม :
Haron, Mahmod Sabri . (2559). Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area..
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Haron, Mahmod Sabri . 2559. "Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Haron, Mahmod Sabri . "Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2559. Print.
Haron, Mahmod Sabri . Disaster relief ang preparedness: integrated marketing communication approach and disaster management in Kelantan flood prone area.. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2559.