ridm@nrct.go.th   ระบบคลังข้อมูลงานวิจัยไทย   รายการโปรดที่คุณเลือกไว้

Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง : Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria
นักวิจัย : Bello Bada, Abdulrahman , Karupiah, Premalatha
คำค้น : HM811-821 Deviant behavior. Social deviance
หน่วยงาน : Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2557
อ้างอิง : http://eprints.usm.my/36787/1/sspis_2014_1_%2D_12.pdf , Bello Bada, Abdulrahman and Karupiah, Premalatha (2014) Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria. In: Conference Proceedings of Social Sciences Postgraduate International Seminar (SSPIS). School of Social Science, Pulau Pinang, Malaysia, pp. 1-12. ISBN 978-967-11473-1-3
ที่มา : -
ความเชี่ยวชาญ : -
ความสัมพันธ์ : http://eprints.usm.my/36787/
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

Customers’ patronage in relation to banking sector, the use of its products and services are manifesting constant challenges for assessment of trust. Trust strongly depends on the level of improvement and banking commitment to customer satisfaction. However, trust is tied to some associated important dimensions which are: dispositional, institutional and interpersonal. Therefore, this article tends to highlight the need for management and policy makers in the banking sector to identify and understand the important of all the dimensions stated above in building customers’ trust on bank, its products and services. Further, this paper recommend the need for executive members of the banking sector to use any of the identified dimensions that strongly influence or predicts customers’ trust on banking sector to improve influential strategies for banking products and services.

บรรณานุกรม :
Bello Bada, Abdulrahman , Karupiah, Premalatha . (2557). Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria.
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Bello Bada, Abdulrahman , Karupiah, Premalatha . 2557. "Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria".
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia.
Bello Bada, Abdulrahman , Karupiah, Premalatha . "Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria."
    กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2557. Print.
Bello Bada, Abdulrahman , Karupiah, Premalatha . Building Customers’ Trust in the Banking Sector of Sokoto State, Nigeria. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2557.