| ชื่อเรื่อง | : | Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context? |
| นักวิจัย | : | Mitsis, Ann , Foley, Patrick |
| คำค้น | : | HD28-70 Management. Industrial Management |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | http://eprints.usm.my/36570/1/AAMJ_17.1.1.pdf , Mitsis, Ann and Foley, Patrick (2012) Do Generational Membership And Psychographic Characteristics Influence Positive Word Of Mouth In A University Context? Asian Academy of Management Journal (AAMJ), 17 (1). pp. 1-12. ISSN 1394-2603 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://web.usm.my/aamj/17.1.2012/AAMJ_17.1.1.pdf , http://eprints.usm.my/36570/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The specific question that this paper seeks to answer is: do psychographic culturallyanchored values act as antecedents to positive word of mouth intention independently of an individual's generational (Generation Y rather than Generation X) membership? This question has important implications for service-based industries like universities. Results suggest that positive word of mouth intention is influenced by psychographic characteristics. Generation Y's positive word of mouth antecedents were: high collectivism, high uncertainty avoidance, and high power distance. Generation X's had only one antecedent, high collectivism. This paper concludes by outlining the areas for future research of Generation Y and the implication of this research for university leaders tasked with enhancing positive word of mouth in current students and alumni. |
| บรรณานุกรม | : |
Mitsis, Ann , Foley, Patrick . (2555). Do Generational Membership And
Psychographic Characteristics Influence
Positive Word Of Mouth In A University
Context?.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Mitsis, Ann , Foley, Patrick . 2555. "Do Generational Membership And
Psychographic Characteristics Influence
Positive Word Of Mouth In A University
Context?".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Mitsis, Ann , Foley, Patrick . "Do Generational Membership And
Psychographic Characteristics Influence
Positive Word Of Mouth In A University
Context?."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2555. Print. Mitsis, Ann , Foley, Patrick . Do Generational Membership And
Psychographic Characteristics Influence
Positive Word Of Mouth In A University
Context?. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2555.
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