| ชื่อเรื่อง | : | The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking |
| นักวิจัย | : | Bojei, Jamil , Che Wel, Che Aniza |
| คำค้น | : | HD28-70 Management. Industrial Management |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2546 |
| อ้างอิง | : | http://eprints.usm.my/35612/1/AAMJ_8%2D1%2D5.pdf , Bojei, Jamil and Che Wel, Che Aniza (2003) The Impact Of Personal, Sociological And Institutional Influences On Relationship Commitment In Retail Banking. Asian Academy of Management Journal (AAMJ), 8 (1). pp. 1-17. ISSN 1394-2603 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://web.usm.my/aamj/8.1.2003/AAMJ%208-1-5.pdf , http://eprints.usm.my/35612/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Previous research in the domain of relationship marketing has focused mainly on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retail banking service. The impact of the four key explanatory variables (personal influences, sociological influences, institutional influences, and trust) are examined. The results support the hypothesized model and shows sociological influences to be a key driver of all antecedent variables, and the most powerful determinant of the relationship commitment. |
| บรรณานุกรม | : |
Bojei, Jamil , Che Wel, Che Aniza . (2546). The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Bojei, Jamil , Che Wel, Che Aniza . 2546. "The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Bojei, Jamil , Che Wel, Che Aniza . "The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2546. Print. Bojei, Jamil , Che Wel, Che Aniza . The Impact Of Personal, Sociological And
Institutional Influences On Relationship
Commitment In Retail Banking. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2546.
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