Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations

ridm@nrct.go.th ระบบคลังข้อมูลงานวิจัยไทย รายการโปรดที่คุณเลือกไว้

Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง	:	Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations
นักวิจัย	:	M. Saad, Norizan , K. Ahmed, Pervaiz , Mohammed Rafiq, Mohammed Rafiq
คำค้น	:	HD28-70 Management. Industrial Management
หน่วยงาน	:	Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน	:	-
ปีพิมพ์	:	2545
อ้างอิง	:	http://eprints.usm.my/35604/1/AAMJ_7%2D2%2D3.pdf , M. Saad, Norizan and K. Ahmed, Pervaiz and Mohammed Rafiq, Mohammed Rafiq (2002) Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations. Asian Academy of Management Journal (AAMJ), 7 (2). pp. 1-27. ISSN 1394-2603
ที่มา	:	-
ความเชี่ยวชาญ	:	-
ความสัมพันธ์	:	http://web.usm.my/aamj/7.2.2002/AAMJ%207-2-3.pdf , http://eprints.usm.my/35604/
ขอบเขตของเนื้อหา	:	-
บทคัดย่อ/คำอธิบาย	:	This study was conducted to make substantial progress in building theory about customer-focused organisations and its impact on business competencies and performance. To date, it is the first empirical attempt to gain knowledge on internal marketing (IM) implementation using a 'marketing-like' approach. The results of the study suggest that this approach is imperative to create organisational competencies and business performance. This study therefore serves to develop and test a conceptual model linking IM mix components, competencies and business performance that adds knowledge to the IM implementation framework in particular and other organisational development theories in general.
บรรณานุกรม	:	APA Chicago MLA Vancouver M. Saad, Norizan , K. Ahmed, Pervaiz , Mohammed Rafiq, Mohammed Rafiq . (2545). Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. M. Saad, Norizan , K. Ahmed, Pervaiz , Mohammed Rafiq, Mohammed Rafiq . 2545. "Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations". กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. M. Saad, Norizan , K. Ahmed, Pervaiz , Mohammed Rafiq, Mohammed Rafiq . "Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations." กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2545. Print. M. Saad, Norizan , K. Ahmed, Pervaiz , Mohammed Rafiq, Mohammed Rafiq . Internal Marketing: Using Marketing-Like Approaches To Build Business Competencies And Improve Performance In Large Malaysian Corporations. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2545.