| ชื่อเรื่อง | : | Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia |
| นักวิจัย | : | Mohamad, Osman , N. Wheeler, Colin |
| คำค้น | : | HD28-70 Management. Industrial Management |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2539 |
| อ้างอิง | : | http://eprints.usm.my/35308/1/1%2D2%2D2.pdf , Mohamad, Osman and N. Wheeler, Colin (1996) Comparing High, Moderate And Low Performance Exporters: Evidence From Malaysia. Asian Academy of Management Journal (AAMJ), 1 (2). pp. 1-16. ISSN 1394-2603 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://web.usm.my/aamj/1.2.1996/1-2-2.pdf , http://eprints.usm.my/35308/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The industrialisation strategy which aimed at diversifying the Malaysian economic base saw the rising importance of the manufacturing sector in terms of employment and export earnings. Exporting shifted from being an option to a strategic imperative for firms in the manufacturing sector when the Industrial Master Plan (1985) was launched. The current national policy is to export to non-traditional markets. While competing on cost competitiveness is continued to be emphasised, the exporting firms are also encouraged to upgrade their marketing skills. This paper reports the findings of a study on Malaysian firms' export marketing behaviour and performance. |
| บรรณานุกรม | : |
Mohamad, Osman , N. Wheeler, Colin . (2539). Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Mohamad, Osman , N. Wheeler, Colin . 2539. "Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Mohamad, Osman , N. Wheeler, Colin . "Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2539. Print. Mohamad, Osman , N. Wheeler, Colin . Comparing High, Moderate And Low Performance
Exporters: Evidence From Malaysia. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2539.
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