| ชื่อเรื่อง | : | Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia |
| นักวิจัย | : | Chan , Tak Jie , Mohd Hasan, Nurul Ain , Waheed, Moniza |
| คำค้น | : | P87-96 Communication. Mass media |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2558 |
| อ้างอิง | : | http://eprints.usm.my/31918/1/Chan_Tak_Jie%2C_Nurul_Ain%2C_Moniza.pdf , Chan , Tak Jie and Mohd Hasan, Nurul Ain and Waheed, Moniza (2015) Employees’ Viewpoint On Corporate Social Responsibility (Csr) Practices: A Preliminary Study On Universiti Putra Malaysia. In: Second International Conference On Media, Communication And Culture (ICMCC 2015), 30 Nov. - 2 Dec. 2015, Vistana Hotel, Penang. |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://www.icmcc2015.usm.my/ , http://eprints.usm.my/31918/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | In the past few decades, research in Corporate Social Responsibility (CSR) has emerged tremendously in the corporate and academic world. Organisations today realise the significance of being ethical in their business in order to attract external stakeholders and retain employees. However, majority of the previous studies on CSR mainly focuses on the external stakeholders such as customers, media, investors, and government while the influence of CSR practices from an employee’s perspective (as an internal stakeholder) remains largely undiscovered. The current study investigates university as an entity of organisation to explore their CSR practices. The key focus of this study is on one of the research universities in Malaysia, namely Universiti Putra Malaysia (UPM). |
| บรรณานุกรม | : |
Chan , Tak Jie , Mohd Hasan, Nurul Ain , Waheed, Moniza . (2558). Employees’ Viewpoint On Corporate Social
Responsibility (Csr) Practices: A Preliminary Study
On Universiti Putra Malaysia.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Chan , Tak Jie , Mohd Hasan, Nurul Ain , Waheed, Moniza . 2558. "Employees’ Viewpoint On Corporate Social
Responsibility (Csr) Practices: A Preliminary Study
On Universiti Putra Malaysia".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Chan , Tak Jie , Mohd Hasan, Nurul Ain , Waheed, Moniza . "Employees’ Viewpoint On Corporate Social
Responsibility (Csr) Practices: A Preliminary Study
On Universiti Putra Malaysia."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2558. Print. Chan , Tak Jie , Mohd Hasan, Nurul Ain , Waheed, Moniza . Employees’ Viewpoint On Corporate Social
Responsibility (Csr) Practices: A Preliminary Study
On Universiti Putra Malaysia. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2558.
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