Ekopelancongan merupakan satu produk pelancongan yang berteraskan kekayaan alam semula jadi yang semakin berkembang pesat di dunia. Destinasi ekopelancongan Hutan Simpan Paya Bakau Merbok yang terletak di Lembah Bujang, Kedah mempunyai banyak keistimewaan dan memberi pelbagai manfaat kepada masyarakat di sekitarnya. Aspek pemuliharaan dalam ekopelancongan bakau perlu ditekankan untuk memastikan keaslian hutan paya bakau sentiasa dijaga di samping mengekalkan kemandirian spesies di dalamnya. Ecotourism is a tourism product that is based on the richness of the natural environment. It is one of the fastest growing tourism products in the world. Merbok Mangrove Forest Reserve in Lembah Bujang, Kedah, has great potentials as an ecotourism destination that can be beneficial to residents living around the area. At the same time, mangrove conservation should be emphasized to ensure that the authenticity of mangrove forests can be protected and the survival of the species can be maintained.