A two by two factorial designed study was conducted to compare the effectiveness of the newly designed 'Concept 45 degrees' toothbrush on removal of dental plaque, to a standard conventional toothbrush using either the roll technique or the Bass technique of toothbrushing. One hundred male soldiers, aged 21-22 years were stratified into four balanced groups according to baseline plaque scores obtained from a pretest period. They received oral prophylaxis and were randomly assigned into one of the four experimental groups: (a) standard conventional toothbrush with the roll technique, (b) standard conventional toothbrush with the Bass technique, (c) the 'Concept 45 degrees' toothbrush with the roll technique, and (d) the 'Concept 45 degrees' with the Bass technique. The results showed that the 'Concept 45 degrees' toothbrush using the Bass technique removed dental plaque more effectively than the standard conventional toothbrush with either technique.