Problem Statement: Business culture related to community fresh-food markets under community organizations in Nakhon Ratchasima Province was a format of both good distributing and managing for support of future economic prosperity by participation of community organizations. Currently, the community fresh-food markets had some problems obstructing both the development of the markets and the support of change and trade competition the community had been facing. The objectives of the study were to examine the following issues: 1) the historical background of the community fresh-food markets in Nakhon Ratchasima Province, 2) the current situations and problems of the community fresh-food markets in Nakhon Rachasima Province, and 3) to set standards of the community fresh-food markets by community organizations in Nakhon Ratchasima Province. Materials and Method: The study was carried out between march-October, 2011 in 6 districts of Nakhon Ratchasima Province: Kham Thale So, Sikhio, Sung Noen, Muang, Dan Khun Thot, and chakkarat. The 156 sample were purposively selected. The key informants included marketing specialists, community leaders, and academicians. The casual informants were responsible personnel and sellers or vendors. The last group were the general informants; they were customers. The research data were collected using a basic survey, observations, interviews, focused-group discussions, and workshops. The data were triangulatively checked and the results were presented descriptively. Results: 1) Historically, community fresh-food markets in Thailand came into existence as early as the Sukhothai Kingdom. Some stele inscriptions stated so accordingly. The community freshfood markets in Nakhon Ratchasima also came into existence from distant past. They were located along the main roads and major business areas. They were developed continually. Currently, community organizations came to manage local community fresh-food markets using local laws and regulations and community participation enhancing strength of community businesses. 2) The current situations and problems of community fresh-food markets in Nakhon Ratchasima, as a whole, were explained as having inadequate light, toilet rooms, public telephone, drainage, garbage disposal, parking space and space use; rain splashes, bad smell, dampness, congestedtraffic, wet floors; poor market maintenance, lack of cleanliness; and obstrucles of peddlers and stalls, and surrounding sidewalks. At the same time, the transnational wholesale businesses were introduced in the community continually affecting the popularity of the fresh-food markets, the income of the people, and people's hygienic practices. The popularity of community fresh-food markets was maintained by raising the market standards, such as, clean hygienic practices, easy access, plenty of parking space, shops, good, security, information, public telephones, toilet rooms, and related necessity. 3) The standards of community fresh-food markets in Nakhon Ratchasima Province were set by 3 groups of people: customers, traders whole sellers, and the researcher, academia, and community leaders. The standards of the fresh-food markets were divided into 6 areas, namely, general hygiene, environmental sanitation, participation of traders and customers, promotion of community production, and community ready cooked food. The standards were applicable to market management and could benefit all concerned. The new market standards could be used to suite the people's way of life raising both the quality and efficiency of fresh-food markets in Nakhon Ratchasima Province. 4) Conclusion and Suggestions (4.1) In conclusion, community fresh-food markets in Nakhon Ratchasima Province were the people's meeting places where people met, made contact, and purchased goods to fulfill their basic needs. Setting market standards and managing them with quality system brought social and economic security corresponding with current social and economic situations and leading to reinforcement of group setting in rural and urban areas. The markets spread income within the community, created safe food, and built strong community and nation. (4.2) It was suggested community organizations as well as the government should use standards of community fresh-food markets as a guideline for market development and the continuation of making such markets for trading centers amidst the fast changing Thai way of life now and in the future.