| ชื่อเรื่อง | : | The Implications of Facebook Marketing for Organisations |
| นักวิจัย | : | Ramsaran-Fowdar, Rooma Roshnee , Faculty of Arts, Business, Informatics and Education , Fowdar, Sooraj , Faculty of Arts, Business, Informatics and Education |
| คำค้น | : | Facebook, Social Media, Marketing, Organizations, Word-of-Mouth |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2556 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/938726 , acquire1-20130531-17149 , cqu:9711 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | - |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzes existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications are suggested for organizations using Facebook as a social marketing tool and areas for future research are identified. |
| บรรณานุกรม | : |
Ramsaran-Fowdar, Rooma Roshnee , Faculty of Arts, Business, Informatics and Education , Fowdar, Sooraj , Faculty of Arts, Business, Informatics and Education . (2556). The Implications of Facebook Marketing for Organisations.
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Rooma Roshnee , Faculty of Arts, Business, Informatics and Education , Fowdar, Sooraj , Faculty of Arts, Business, Informatics and Education . 2556. "The Implications of Facebook Marketing for Organisations".
กรุงเทพมหานคร : Central Queensland University, Australia. Ramsaran-Fowdar, Rooma Roshnee , Faculty of Arts, Business, Informatics and Education , Fowdar, Sooraj , Faculty of Arts, Business, Informatics and Education . "The Implications of Facebook Marketing for Organisations."
กรุงเทพมหานคร : Central Queensland University, Australia, 2556. Print. Ramsaran-Fowdar, Rooma Roshnee , Faculty of Arts, Business, Informatics and Education , Fowdar, Sooraj , Faculty of Arts, Business, Informatics and Education . The Implications of Facebook Marketing for Organisations. กรุงเทพมหานคร : Central Queensland University, Australia; 2556.
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