| ชื่อเรื่อง | : | Self-checkout at banks |
| นักวิจัย | : | Abeysekera, Nalin. , , Wickramasinghe, Ananda. , Faculty of Arts, Business, Informatics and Education |
| คำค้น | : | Customer Orientation, Banking Sector, Salesperson, Selling, Human Touch, Revenue |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2554 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/918122 , acquire3-20111219-130230 , cqu:8306 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | - |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Effective seeling is one of the most critical elements in the process of marketing. it is the life-blood of an organisation that gets in critical revenue. Hence, the role of a salesperson is paramount important. Therefore this study tries to address: Do salespersons in Sri Lankan banking sector customer oriented if so, do they delight or amaze customers? Tow state banks and two private banks have been selected as a sample and thirty customers representing both banks are interviewed. it has found that even though banks are relying on computer automated services, some customers prefer human touch for better relationship. Furthermore, the customer orientation of salesperson is greater in private banks than in state banks. |
| บรรณานุกรม | : |
Abeysekera, Nalin. , , Wickramasinghe, Ananda. , Faculty of Arts, Business, Informatics and Education . (2554). Self-checkout at banks.
กรุงเทพมหานคร : Central Queensland University, Australia. Abeysekera, Nalin. , , Wickramasinghe, Ananda. , Faculty of Arts, Business, Informatics and Education . 2554. "Self-checkout at banks".
กรุงเทพมหานคร : Central Queensland University, Australia. Abeysekera, Nalin. , , Wickramasinghe, Ananda. , Faculty of Arts, Business, Informatics and Education . "Self-checkout at banks."
กรุงเทพมหานคร : Central Queensland University, Australia, 2554. Print. Abeysekera, Nalin. , , Wickramasinghe, Ananda. , Faculty of Arts, Business, Informatics and Education . Self-checkout at banks. กรุงเทพมหานคร : Central Queensland University, Australia; 2554.
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