| ชื่อเรื่อง | : | Influencing web-browsing behavior with intriguing and informative hyperlink wording |
| นักวิจัย | : | Wei, Carolyn. , Evans, Mary. , Eliot, Matt. , Barrick, Jennifer. , Spyradakis, Jan. |
| คำค้น | : | Internet users , Applied research. , 930203 Teaching and Instruction Technologies. , 130306 Educational Technology and Computing. , Web browsing. , Interactive multimedia. , Information design -- Hyperlinks -- Internetbased research |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2548 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/914101 |
| ที่มา | : | Wei, C, Evans, M, Eliot, M, Barrick, J & Spyradakis, J 2005, 'Influencing web-browsing behavior with intriguing and informative hyperlink wording', Journal of Information Science, vol.31, no. 5, pp. 433-445, http://dx.doi.org/10.1177/0165551505055703 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Journal of information science. UK : Sage Publications Ltd., 2005. Vol. 31, no. 5 (2005), p. 433-445 13 pages Refereed 0165-5515 1741-6485 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Textual hyperlinks are important mainstays of the navigation systems of websites. The study presented here examines how the wording of hyperlinks in a navigation menu and embedded within the body text of a web page can influence users’ browsing behavior, perceptions, and comprehension. Five experimental conditions were tested that varied hyperlink wording (generic, intriguing, and informative) in a navigation menu and in embedded links. Significant differences were found between the experimental conditions concerning number of links clicked, number of pages viewed, and inferential comprehension, with higher scores for study participants in conditions that had a navigation menu with generic hyperlink wording and embedded hyperlinks with intriguing or informative wording. |
| บรรณานุกรม | : |
Wei, Carolyn. , Evans, Mary. , Eliot, Matt. , Barrick, Jennifer. , Spyradakis, Jan. . (2548). Influencing web-browsing behavior with intriguing and informative hyperlink wording.
กรุงเทพมหานคร : Central Queensland University, Australia. Wei, Carolyn. , Evans, Mary. , Eliot, Matt. , Barrick, Jennifer. , Spyradakis, Jan. . 2548. "Influencing web-browsing behavior with intriguing and informative hyperlink wording".
กรุงเทพมหานคร : Central Queensland University, Australia. Wei, Carolyn. , Evans, Mary. , Eliot, Matt. , Barrick, Jennifer. , Spyradakis, Jan. . "Influencing web-browsing behavior with intriguing and informative hyperlink wording."
กรุงเทพมหานคร : Central Queensland University, Australia, 2548. Print. Wei, Carolyn. , Evans, Mary. , Eliot, Matt. , Barrick, Jennifer. , Spyradakis, Jan. . Influencing web-browsing behavior with intriguing and informative hyperlink wording. กรุงเทพมหานคร : Central Queensland University, Australia; 2548.
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