| ชื่อเรื่อง | : | The marketing of business education in Singapore : an analysis of distance education |
| นักวิจัย | : | Cheng, Soo May. |
| คำค้น | : | Distance education , Business education , 150502 Marketing Communications. , 130103 Higher Education. , 150502 Marketing Communications. |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2540 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/51579 |
| ที่มา | : | Cheng, S M 1997, The marketing of business education in Singapore : an analysis of distance education, working paper series A. no. 4, Central Queensland University, Faculty of Business, Rockhampton, Qld. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | "This paper examines the tertiary-level distance learning business education industry in Singapore, the key players in which are universities from Australia, the United Kingdom and the United States. A qualitative analysis of the marketing communications used by 42 institutions and their local agents over a six-month period reveals interesting differences in competitive positioning, even thogh pricing, distribution and promotional strategies are similar. In an increasingly competitive market, the prospects for these programs seem to hinge more on product and market differentiation than on any other element of the marketing mix."--p. 1. |
| บรรณานุกรม | : |
Cheng, Soo May. . (2540). The marketing of business education in Singapore : an analysis of distance education.
กรุงเทพมหานคร : Central Queensland University, Australia. Cheng, Soo May. . 2540. "The marketing of business education in Singapore : an analysis of distance education".
กรุงเทพมหานคร : Central Queensland University, Australia. Cheng, Soo May. . "The marketing of business education in Singapore : an analysis of distance education."
กรุงเทพมหานคร : Central Queensland University, Australia, 2540. Print. Cheng, Soo May. . The marketing of business education in Singapore : an analysis of distance education. กรุงเทพมหานคร : Central Queensland University, Australia; 2540.
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