| ชื่อเรื่อง | : | Antecedents of service quality and brand performance : a conceptual model |
| นักวิจัย | : | Sultan, Md. Parves. , Wong, Ho Yin. , Donleavy, G. D. (G. Douglas) |
| คำค้น | : | Brand name products. , Consumer satisfaction. , Consumers , Applied research. , 909999 Commercial Services and Tourism not elsewhere classified. , 150313 Quality Management. , 150503 Marketing Management (incl. Strategy and Customer Relations) , 150501 Consumer-Oriented Product or Service Development. , Brand loyalty. , Marketing , Customer services. , Service quality -- Satisfaction -- Loyalty -- Brand performance and higher education |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2551 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/32375 , cqu:4728 |
| ที่มา | : | Sultan, P, Wong, HY & Donleavy, G 2008, 'Antecedents of service quality and brand performance: a conceptual model ', paper presented at the 9th International Business Research Conference: Research for Progress, Melbourne, Australia, 24-26 November, 2008. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Proceedings of 9th International Business Research Conference : Research for Progress, Melbourne, Australia, 24-25 November 2008. Melbourne. : World Business Institute, Australia, 2008. p. 1-12 12 pages Refereed 9780980455703 (online) , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The service quality literature emphasizes on service quality dimensions and its measuring methods rather than its predictability in terms of satisfaction, brand loyalty and reputation. Thus, the relationship between service quality perception and perception of brand performance remains unnoticed in the literature. This paper attempts to explain that there is a causal relationship between perceived service quality and perceived brand performance mediated by satisfaction and loyalty. |
| บรรณานุกรม | : |
Sultan, Md. Parves. , Wong, Ho Yin. , Donleavy, G. D. (G. Douglas) . (2551). Antecedents of service quality and brand performance : a conceptual model.
กรุงเทพมหานคร : Central Queensland University, Australia. Sultan, Md. Parves. , Wong, Ho Yin. , Donleavy, G. D. (G. Douglas) . 2551. "Antecedents of service quality and brand performance : a conceptual model".
กรุงเทพมหานคร : Central Queensland University, Australia. Sultan, Md. Parves. , Wong, Ho Yin. , Donleavy, G. D. (G. Douglas) . "Antecedents of service quality and brand performance : a conceptual model."
กรุงเทพมหานคร : Central Queensland University, Australia, 2551. Print. Sultan, Md. Parves. , Wong, Ho Yin. , Donleavy, G. D. (G. Douglas) . Antecedents of service quality and brand performance : a conceptual model. กรุงเทพมหานคร : Central Queensland University, Australia; 2551.
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