| ชื่อเรื่อง | : | Paying the price : a comparison of pricing in a capital and regional city |
| นักวิจัย | : | Bretherton, Phil. , Rolfe, John, 1959- , Hyland, P. |
| คำค้น | : | 720202 Consumption. , Applied research. , 910201 Consumption. , 9102 Microeconomics. , 91 Economic Framework. , Fruit , Pricing. , New products , 140205 Environment and Resource Economics. , 1402 Applied Economics. , 14 Economics. , Pricing strategy -- New product launch -- Fresh food industry |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/4297 , cqu:2047 |
| ที่มา | : | Bretherton, P, Rolfe, J & Hyland, P 2004, 'Paying the price: a comparison of pricing in a capital and regional city', 18th Annual Conference of the Australian and New Zealand Academy of Management : ANZAM 2004, "People First - Serving Our Stakeholders", 8-11 December 2004, Dunedin, New Zealand. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | 18th Annual Conference of the Australian and New Zealand Academy of Management : ANZAM 2004, "People First - Serving Our Stakeholders", 8-11 December 2004, Dunedin, New Zealand. Dunedin, NZ : University of Otago, 2004. p. --MISSING-----MISSING-- TOTAL NO OF PAGES Refereed 0476011310 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | There is an increasing divide between capital cities and region [sic] centres throughout Australia. None the less the major retailers are attempting to set a national price for grocery lines claiming it makes product management easier. This paper examines a study for a major fresh fruit and vegetable supplier that set a price point for a range of fresh cut and packaged fruit. The study shows that the market perceived the value of the product differently in a regional centre compared to a capital city. In maximising their returns for new products and reducing wastage in fresh food products this study has important implications for managing a new product launch. |
| บรรณานุกรม | : |
Bretherton, Phil. , Rolfe, John, 1959- , Hyland, P. . (2547). Paying the price : a comparison of pricing in a capital and regional city.
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. , Rolfe, John, 1959- , Hyland, P. . 2547. "Paying the price : a comparison of pricing in a capital and regional city".
กรุงเทพมหานคร : Central Queensland University, Australia. Bretherton, Phil. , Rolfe, John, 1959- , Hyland, P. . "Paying the price : a comparison of pricing in a capital and regional city."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Bretherton, Phil. , Rolfe, John, 1959- , Hyland, P. . Paying the price : a comparison of pricing in a capital and regional city. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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