| ชื่อเรื่อง | : | Aar model : cross-cultural developments |
| นักวิจัย | : | Purchase, Sharon. , Ward, Antony, 1947- |
| คำค้น | : | TBA , TBA , TBA , Intercultural communication. , Cultural relations. , Business communication , National cultures -- Networks -- Professional service firms -- Australian -- Thailand -- South East Asia |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2546 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/1038 , cqu:1257 |
| ที่มา | : | Purchase, S & Ward, A 2003, 'Aar model: cross-cultural developments', International Marketing Review, vol. 20, no. 2, pp. 161-179. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | International marketing review. England : MCB University Press, 2003. Vol. 20, no. 2 (2003), p. 161-179 19 pages Refereed 0265-1335 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | This research investigates cross-cultural business networks between Australian engineering consultants and their Thai customers. A qualitative research study was conducted into business relationships, gathering data on different aspects of actors' perceptions of their relationships. The theoretical foundation of the research was the actors-activities-resources model, a western model developed by members of the Industrial Marketing and Purchasing Group. The results prompted an adaptation to the original model through the addition of two new constructs: network constraint and actor bond negative. A detailed description of the models’ constructs and their antecedents is given, thus contributing to the richness of data on cross-cultural business relationships. The modified model adds to the development of a universal model of business relationships that can form the basis for applications in both western and eastern business cultures. |
| บรรณานุกรม | : |
Purchase, Sharon. , Ward, Antony, 1947- . (2546). Aar model : cross-cultural developments.
กรุงเทพมหานคร : Central Queensland University, Australia. Purchase, Sharon. , Ward, Antony, 1947- . 2546. "Aar model : cross-cultural developments".
กรุงเทพมหานคร : Central Queensland University, Australia. Purchase, Sharon. , Ward, Antony, 1947- . "Aar model : cross-cultural developments."
กรุงเทพมหานคร : Central Queensland University, Australia, 2546. Print. Purchase, Sharon. , Ward, Antony, 1947- . Aar model : cross-cultural developments. กรุงเทพมหานคร : Central Queensland University, Australia; 2546.
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