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Aar model : cross-cultural developments

หน่วยงาน Central Queensland University, Australia

รายละเอียด

ชื่อเรื่อง : Aar model : cross-cultural developments
นักวิจัย : Purchase, Sharon. , Ward, Antony, 1947-
คำค้น : TBA , TBA , TBA , Intercultural communication. , Cultural relations. , Business communication , National cultures -- Networks -- Professional service firms -- Australian -- Thailand -- South East Asia
หน่วยงาน : Central Queensland University, Australia
ผู้ร่วมงาน : -
ปีพิมพ์ : 2546
อ้างอิง : http://hdl.cqu.edu.au/10018/1038 , cqu:1257
ที่มา : Purchase, S & Ward, A 2003, 'Aar model: cross-cultural developments', International Marketing Review, vol. 20, no. 2, pp. 161-179.
ความเชี่ยวชาญ : -
ความสัมพันธ์ : International marketing review. England : MCB University Press, 2003. Vol. 20, no. 2 (2003), p. 161-179 19 pages Refereed 0265-1335 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository.
ขอบเขตของเนื้อหา : -
บทคัดย่อ/คำอธิบาย :

This research investigates cross-cultural business networks between Australian engineering consultants and their Thai customers. A qualitative research study was conducted into business relationships, gathering data on different aspects of actors' perceptions of their relationships. The theoretical foundation of the research was the actors-activities-resources model, a western model developed by members of the Industrial Marketing and Purchasing Group. The results prompted an adaptation to the original model through the addition of two new constructs: network constraint and actor bond negative. A detailed description of the models’ constructs and their antecedents is given, thus contributing to the richness of data on cross-cultural business relationships. The modified model adds to the development of a universal model of business relationships that can form the basis for applications in both western and eastern business cultures.

บรรณานุกรม :
Purchase, Sharon. , Ward, Antony, 1947- . (2546). Aar model : cross-cultural developments.
    กรุงเทพมหานคร : Central Queensland University, Australia.
Purchase, Sharon. , Ward, Antony, 1947- . 2546. "Aar model : cross-cultural developments".
    กรุงเทพมหานคร : Central Queensland University, Australia.
Purchase, Sharon. , Ward, Antony, 1947- . "Aar model : cross-cultural developments."
    กรุงเทพมหานคร : Central Queensland University, Australia, 2546. Print.
Purchase, Sharon. , Ward, Antony, 1947- . Aar model : cross-cultural developments. กรุงเทพมหานคร : Central Queensland University, Australia; 2546.