| ชื่อเรื่อง | : | The peacock's tail and the case of the stolen shoes : unexamined materialism revisted by virtuous marketing and servant leadership |
| นักวิจัย | : | Jackson, A. John. , Wait, John. |
| คำค้น | : | Marketing. , 720401 Marketing , TBA. , 910403 Marketing. , 9104 Management and Productivity. , 91 Economic Framework. , TBA. , Brand name products. , Materialism. , Social values. , Marketing -- Virtue -- Materialism -- Servant leadership -- Evolution -- Service |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2547 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/15908 , cqu:3005 |
| ที่มา | : | Jackson, A & Wait, J 2004, 'The peacock's tail and the case of the stolen shoes: unexamined materialism revisted by virtuous marketing and servant leadership', paper presented at Academy of Marketing Conference Cheltenham 2004., Cheltenham UK. |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School, Cheltenham. Gloustershire, UK. : University of Gloucestershire & Academy of Marketing & Academy of Marketing, 2004. p. 1-7 7 pages Refereed 1861741480 , ACQUIRE [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Evolutionary biology and sexual selection theory have contributed a new perspective to our understanding of conspicuous consumption, famously embodied in ' the peacock's tail'. The paper uses this as a framework to look at a cruel case of materialism where poor people exposed to heavy advertising for a particular athletic shoe committed crimes to obtain these coveted shoes. The paper explores how servant leadership and other virtues in marketing management, along with' the peacock's tail', can assist us to better handle this type of materialism |
| บรรณานุกรม | : |
Jackson, A. John. , Wait, John. . (2547). The peacock's tail and the case of the stolen shoes : unexamined materialism revisted by virtuous marketing and servant leadership.
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. , Wait, John. . 2547. "The peacock's tail and the case of the stolen shoes : unexamined materialism revisted by virtuous marketing and servant leadership".
กรุงเทพมหานคร : Central Queensland University, Australia. Jackson, A. John. , Wait, John. . "The peacock's tail and the case of the stolen shoes : unexamined materialism revisted by virtuous marketing and servant leadership."
กรุงเทพมหานคร : Central Queensland University, Australia, 2547. Print. Jackson, A. John. , Wait, John. . The peacock's tail and the case of the stolen shoes : unexamined materialism revisted by virtuous marketing and servant leadership. กรุงเทพมหานคร : Central Queensland University, Australia; 2547.
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