| ชื่อเรื่อง | : | Winning the soul by discourse the persuasiveness of figurative language in management communication |
| นักวิจัย | : | Carruthers, John. , Kiffin-Petersen, Sandra. |
| คำค้น | : | Organizational change , Communication , Persuasion -- Figurative language -- Thinking orientation -- Aristotle -- Conceptual |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/8653 , cqu:686 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:686 |
| ที่มา | : | Carruthers, J, & Kiffin-Petersen, S 2006, 'Winning the soul by discourse: the persuasiveness of figurative language in management communication', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:686 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Persuasive communication is critical to the effectiveness of leadership and organisational change. This paper proposes that figurative language plays an important role in the persuasiveness of communication. Figurative language is language that uses figures of speech, such as metaphors and rhetorical questions. Founded on the Aristotelian theory of persuasion this paper conceptualises an ascending order in the persuasiveness of particular figures of speech, that is moderated by the thinking orientation of the listener. Plato once described the creation of the (civilised) world as the victory of persuasion over force. In that tradition, this paper seeks to gain a clearer understanding of persuasion in the management context and to contribute to the advancement of civilised behaviour inside organisations |
| บรรณานุกรม | : |
Carruthers, John. , Kiffin-Petersen, Sandra. . (2549). Winning the soul by discourse the persuasiveness of figurative language in management communication.
กรุงเทพมหานคร : Central Queensland University, Australia. Carruthers, John. , Kiffin-Petersen, Sandra. . 2549. "Winning the soul by discourse the persuasiveness of figurative language in management communication".
กรุงเทพมหานคร : Central Queensland University, Australia. Carruthers, John. , Kiffin-Petersen, Sandra. . "Winning the soul by discourse the persuasiveness of figurative language in management communication."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Carruthers, John. , Kiffin-Petersen, Sandra. . Winning the soul by discourse the persuasiveness of figurative language in management communication. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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