| ชื่อเรื่อง | : | Maintaining the relevance to marketing students of the PLC management experience |
| นักวิจัย | : | Pearce, Glenn. , Jackson, A. John. |
| คำค้น | : | Drama in education. , Not a CQU Research Flagship , 780199 Other , 359999 Other Commerce, Management, Tourism and Services , Marketing , Product management. , PLC -- Management |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/7948 , 174107159-3 , dest1-20070429-184639 , cqu:490 , , http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Pearce_Glenn.pdf |
| ที่มา | : | Pearce,G. and Jackson,J.,(2006) ‘Maintaining the Relevance to Marketing Students of the PLC Management Experience’, ANZMAC 2006: Advancing Theory, Maintaining Relevance, Brisbane. (as viewed on 25/5/2007) http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/Pearce_Glenn.pdf |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | ANZMAC 2006 Conference Proceedings. Brisbane, Qld. : QUT, 2006. 6 pages Refereed 1741071593 , aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | Although Product Life Cycle (PLC) stages and diagrams are covered in standard marketing textbooks, little attention is paid to the PLC experiences of managers and the relevance of this experience to marketers or students. In this exploratory study, final-year marketing students experienced ‘process drama’ in the form of a simulated Space Mission to Mars. Twenty-seven reflective diary entries were analysed for insight into learning connections between the drama and the PLC concept. Findings suggest that as a result of the process drama students saw the PLC in a new and more meaningful light. |
| บรรณานุกรม | : |
Pearce, Glenn. , Jackson, A. John. . (2549). Maintaining the relevance to marketing students of the PLC management experience.
กรุงเทพมหานคร : Central Queensland University, Australia. Pearce, Glenn. , Jackson, A. John. . 2549. "Maintaining the relevance to marketing students of the PLC management experience".
กรุงเทพมหานคร : Central Queensland University, Australia. Pearce, Glenn. , Jackson, A. John. . "Maintaining the relevance to marketing students of the PLC management experience."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Pearce, Glenn. , Jackson, A. John. . Maintaining the relevance to marketing students of the PLC management experience. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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