| ชื่อเรื่อง | : | Benchmarking customer service in the hospitality industry |
| นักวิจัย | : | Dobele, Angela. , Ward, Tony, , Acutt, Bruce. , Parrish, Meredith. |
| คำค้น | : | Hospitality industry , Customer service quality -- Hospitality |
| หน่วยงาน | : | Central Queensland University, Australia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2549 |
| อ้างอิง | : | http://hdl.cqu.edu.au/10018/6526 , http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:65 , cqu:65 |
| ที่มา | : | Dobele, A, Ward, T, Acutt, B, & Parrish, M 2006,'Benchmarking customer service in the hospitality industry', Proceedings of the 20th ANZAM (Australian New Zealand Academy of Management) Conference on "Management: Pragmatism, Philosophy, Priorities", 6-9 December 2006, Central Queensland University, Rockhampton. http://acquire.cqu.edu.au:8080/vital/access/manager/Repository/cqu:65 |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | aCQUIRe [electronic resource] : Central Queensland University Institutional Repository. , Proceedings of the 20th ANZAM Conference [electronic resource] : Management : pragmatism, philosophy, priorities / edited by Jessica Kennedy and Lee Di Milia. Rockhampton. : Central Queensland University, 2006. Refereed 1921047348 |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | The Australian economy is competitive, more so when service firms cannot significantly differentiate between competitors by price, location or specific product attributes. Thus, service quality has become a critical component for differentiation, as well as profitability and sustainability. In this exploratory study a snapshot of service quality for the hospitality industry provides a framework for future benchmarking. For a competitive industry such as Queensland hospitality, the establishment of service quality benchmarks, and regular measuring of these benchmarks, could stimulate the State economy and provide competitive comparisons for firms, with financial and social benefits to the population as a whole. |
| บรรณานุกรม | : |
Dobele, Angela. , Ward, Tony, , Acutt, Bruce. , Parrish, Meredith. . (2549). Benchmarking customer service in the hospitality industry.
กรุงเทพมหานคร : Central Queensland University, Australia. Dobele, Angela. , Ward, Tony, , Acutt, Bruce. , Parrish, Meredith. . 2549. "Benchmarking customer service in the hospitality industry".
กรุงเทพมหานคร : Central Queensland University, Australia. Dobele, Angela. , Ward, Tony, , Acutt, Bruce. , Parrish, Meredith. . "Benchmarking customer service in the hospitality industry."
กรุงเทพมหานคร : Central Queensland University, Australia, 2549. Print. Dobele, Angela. , Ward, Tony, , Acutt, Bruce. , Parrish, Meredith. . Benchmarking customer service in the hospitality industry. กรุงเทพมหานคร : Central Queensland University, Australia; 2549.
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