The major objective of this article is to evaluate via a Design Science Research Methodology (DSRM) the implementation of a Social Constructivist learning framework for an introductory Management Information System (MIS) course. Facebook was used as a learning artifact to build and foster a learning environment, and a series of features and activities using this artifact were conducted to utilize the social interactions amongst the system's users to foster constructivist learning. Various pedagogic strategies were used to integrate activities occurring both inside and outside of the classroom setting to achieve social learning. All features utilized were evaluated based upon activities and interactions amongst all users. The research findings show great potential for the implemented features, as well as the activities conducted to take advantage of these features, and suggest possible innovative features for use in similar future studies based on feedback from this study's sample group. © 2012, Decision Sciences Institute Journal compilation ©2012, Decision Sciences Institute.