| ชื่อเรื่อง | : | Asia-Pacific university libraries on facebook : content analysis on posts and interactions |
| นักวิจัย | : | Tan, Catherine , Sum, Hedren Wai Yuan , Seah, Frank Eng Kiat , Somasundram, V. , Wong, Evelyn |
| คำค้น | : | DRNTU::Library and information science::Libraries::Information systems |
| หน่วยงาน | : | Nanyang Technological University, Singapore |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2555 |
| อ้างอิง | : | Tan, C., Sum, H. W. Y., Seah, F. E. K., Somasundram, V., & Wong, E. (2012). Asia-Pacific University Libraries On Facebook: Content Analysis On Posts And Interactions. Singapore Journal of Library & Information Management, 41, 65-88. , 0085-6118 , http://hdl.handle.net/10220/9435 , http://www.las.org.sg/wp/resources/publications/sjlim1/sjlim-vol-41-2012/ |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | Singapore journal of library & information management |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | A study was conducted on 82 university library Facebook pages across 52 Asia-Pacific universities. The popularity of these Facebook pages were analysed and they reached an overall average of 9.4% of their user population. The study also analysed the Facebook posts from August to November 2011. These library posts were examined and classified into seven categories – Promotion (39%), Interests (14%), Announcements (13%), News (8%), Activities (3%), Enquiries (2%) and Feedback (2%). Each library post received an average of 3 interactions. The majority (83%) of the interactions were expressed through post likes while the remaining were expressed through comments. This paper aims to provide a better understanding of Asia-Pacific university libraries’ use of Facebook and how effective are university libraries in using Facebook pages. |
| บรรณานุกรม | : |
Tan, Catherine , Sum, Hedren Wai Yuan , Seah, Frank Eng Kiat , Somasundram, V. , Wong, Evelyn . (2555). Asia-Pacific university libraries on facebook : content analysis on posts and interactions.
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Tan, Catherine , Sum, Hedren Wai Yuan , Seah, Frank Eng Kiat , Somasundram, V. , Wong, Evelyn . 2555. "Asia-Pacific university libraries on facebook : content analysis on posts and interactions".
กรุงเทพมหานคร : Nanyang Technological University, Singapore. Tan, Catherine , Sum, Hedren Wai Yuan , Seah, Frank Eng Kiat , Somasundram, V. , Wong, Evelyn . "Asia-Pacific university libraries on facebook : content analysis on posts and interactions."
กรุงเทพมหานคร : Nanyang Technological University, Singapore, 2555. Print. Tan, Catherine , Sum, Hedren Wai Yuan , Seah, Frank Eng Kiat , Somasundram, V. , Wong, Evelyn . Asia-Pacific university libraries on facebook : content analysis on posts and interactions. กรุงเทพมหานคร : Nanyang Technological University, Singapore; 2555.
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