This report summarises key findings from research aimed at building the Value for Money Standard based on the Philosophy of Sufficiency Economy. The research used methodology that involves a review of the main ideas from the Philosophy and the Standard, linked together by a set of fundamental economic theories. With a view to implementing the Standard in Thailand, the report proposes the Standard’s management system that takes the Thai context into consideration, in particular its principle, definition and mark. It later provides empirical evidence of company interviews and surveys of consumer attitudes and behavior towards the use of the Standard in two experimental products, which are school uniforms for girls and footwear for students in primary education. The report identifies many of the coherent characteristics between the Philosophy and the Standard, especially their implication for consumption and production efficiency. Specifically, survey results show that a large number of consumers and all key schoolwear producers agree that the Standard can be an ‘informational filter’ for them, so that they are able to consume available goods and services in ways that the Philosophy of Sufficiency Economy enlightens many – moderation, reasonableness, and the need for self-immunity. This can be seen from one of the survey results which showed that, if properly informed about the Standard, a large number of consumers would consider the Philosophy-related buying factors such as quality and durability of the product, eco-friendly raw materials and the company’s stance towards CSR. The report identifies many of the barriers to effective implementation of the Standard in Thailand, but practical steps can be taken to build foundations for making greater progress in promoting the use of the Standard in actual policy and business practices. First, the Standard should have two sets of key indicators, the ‘generic’ dimension that is linked with the Philosophy and the ‘specific’ dimension that depends on a specific characteristic of a product in question. Second, the mark of the Standard should be able to effectively ‘communicate’ to the society about the product level of value for money linked with the Philosophy in the same way as some success of the No. 5 standard for energy saving of the Electricity Generating Authority of Thailand. Access to hypermarkets’ product shelf or price label is also crucial for the success of the Standard, something that can commence with a group of products that are regulated or supported by the government. Nonetheless, government incentives, both monetary, including tax benefits, and non-monetary, such as the Thailand CSR Award, are vital to the long-term success of the Standard.