Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).

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Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).

หน่วยงาน Universiti Sains Malaysia, Malaysia

รายละเอียด

ชื่อเรื่อง	:	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).
นักวิจัย	:	Hassan, Siti Hasnah
คำค้น	:	HD28-70 Management. Industrial Management
หน่วยงาน	:	Universiti Sains Malaysia, Malaysia
ผู้ร่วมงาน	:	-
ปีพิมพ์	:	2560
อ้างอิง	:	Hassan, Siti Hasnah (2017) Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Technical Report. Universiti Sains Malaysia.
ที่มา	:	-
ความเชี่ยวชาญ	:	-
ความสัมพันธ์	:	http://eprints.usm.my/37133/
ขอบเขตของเนื้อหา	:	-
บทคัดย่อ/คำอธิบาย	:	Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries. Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat.
บรรณานุกรม	:	APA Chicago MLA Vancouver Hassan, Siti Hasnah . (2560). Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Hassan, Siti Hasnah . 2560. "Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).". กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Hassan, Siti Hasnah . "Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).." กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2560. Print. Hassan, Siti Hasnah . Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2560.