| ชื่อเรื่อง | : | Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants |
| นักวิจัย | : | Oly Ndubisi, Nelson , Muhamad Jantan, Muhamad Jantan , Richardson, Stanley |
| คำค้น | : | HD28-70 Management. Industrial Management |
| หน่วยงาน | : | Universiti Sains Malaysia, Malaysia |
| ผู้ร่วมงาน | : | - |
| ปีพิมพ์ | : | 2544 |
| อ้างอิง | : | http://eprints.usm.my/35475/1/6%2D2%2D2.pdf , Oly Ndubisi, Nelson and Muhamad Jantan, Muhamad Jantan and Richardson, Stanley (2001) Is The Technology Acceptance Model Valid For Entrepreneurs? Model Testing And Examining Usage Determinants. Asian Academy of Management Journal (AAMJ), 6 (2). pp. 1-24. ISSN 1394-2603 |
| ที่มา | : | - |
| ความเชี่ยวชาญ | : | - |
| ความสัมพันธ์ | : | http://web.usm.my/aamj/6.2.2001/6-2-2.pdf , http://eprints.usm.my/35475/ |
| ขอบเขตของเนื้อหา | : | - |
| บทคัดย่อ/คำอธิบาย | : | IT researchers regard Technolog}' Acceptance model (TAM) as a powerful model for understanding technology acceptance in general. Many have claimed it is the most popular model of technology acceptance, having been used in many studies involving different user groups. But very often overlooked is the test of TAM on entrepreneurs, a distinct and important group which researchers have found to exhibit unique traits. Because of these peculiar traits, this research believes that a separate TAM study on entrepreneurs is warranted. TAM theorizes that perceived usefulness directly influences usage and perceived ease of use directly and indirectly via usefulness influences usage. This research investigates the validity of the TAM among Malaysian entrepreneurs.This is because because TAM has not been examined across cultures like Malaysia with a multi-racial and fast developing economy. The study found that IT usage was influenced directly by perceived usefulness and indirectly (via usefulness) by perceived ease of use. Contrary7 to TAM’s postulation, there is no direct relationship between perceived ease of use and usage. Details of the research findings and their implications are discussed |
| บรรณานุกรม | : |
Oly Ndubisi, Nelson , Muhamad Jantan, Muhamad Jantan , Richardson, Stanley . (2544). Is The Technology Acceptance Model Valid For
Entrepreneurs? Model Testing And Examining Usage
Determinants.
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Oly Ndubisi, Nelson , Muhamad Jantan, Muhamad Jantan , Richardson, Stanley . 2544. "Is The Technology Acceptance Model Valid For
Entrepreneurs? Model Testing And Examining Usage
Determinants".
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia. Oly Ndubisi, Nelson , Muhamad Jantan, Muhamad Jantan , Richardson, Stanley . "Is The Technology Acceptance Model Valid For
Entrepreneurs? Model Testing And Examining Usage
Determinants."
กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia, 2544. Print. Oly Ndubisi, Nelson , Muhamad Jantan, Muhamad Jantan , Richardson, Stanley . Is The Technology Acceptance Model Valid For
Entrepreneurs? Model Testing And Examining Usage
Determinants. กรุงเทพมหานคร : Universiti Sains Malaysia, Malaysia; 2544.
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