This paper examines a sample of Information and Communication Technology (ICT) firms in Australia drawn from a wide range of product and service providers in the Sydney region. It researches the sources of information and ideas that firms utilize to sustain their competitive position through innovation. While the firms in the survey varied in size in terms of turnover, number of employees and level of business activity, most see themselves as innovative. Not all firms utilized the same sources of innovation-related knowledge and most used research and technology organizations (RTOs) or other publicly funded sources of information for help with ‘technical’ (standards etc) or trade issues. While ICT firms are often regarded as leadingedge developers of new ideas, this research indicated that ICT firms still see their sales force, customers and suppliers as the most important sources of innovation knowledge and ideas.